First of all, what is not Design? :) Design is everywhere and everything has been designed, from the way we wake up to the way we work or even communicate with others or with tools. So UX Design or User Experience Design is how we build all those interactions for a product or a service, and how we make it the more valuable, smooth and aesthetic for users as possible. So as UX Designer our goal is to understand what people think wanted, and how to give them not what they’re asking for, but what they really need.
UX Design matters because it’s about all the experiences that we deliver with empathy to improve people’s life. It’s about resolving strategic problems and make sure that users of our solution are happy(-ier) without thinking about how we did it. User experience never ends. All that we designed need to be improved. It needs to be more effective for all stakeholders, users and business. That’s why it’s so crucial to stay motivated and carry out iteratively. In the end, it’s bringing value to what we produce, it’s about giving a sense to our work intentionally. Briefly, UX Design is about what matters in general.
User experience, or any name that we could give to it (that’s crazy right?), is a process that people follow when they want to solve effectively a problem that they’re facing. This process mainly covers User Research, Usability, Information Architecture, User Interface Design, Interaction Design, and in mature businesses Experience Strategy.
By focusing on human, UX Design allows answering to the business expectations without forgetting the user needs. Because in the end, it is them that will pay -or not- for the product or the service you made. This empathy can be built thanks to face-to-face interviews, surveys, heuristic evaluation, card sorting or any study that gives a voice to users.
The idea behind UX design process is to make the experience easy-to-learn, easy-to-use, easy-to-remember. The person wants to benefit from a smooth and delightful solution that will simplify his/her life. So, with all those qualitative and quantitative data, the designer can make objective decisions to reach this goal. After thinking to the main user flows and interactions, the designer can prototype and test with real users. It's also the key to success.
Former art director in advertising, I’m a designer ready to take up any digital challenges.
Recently I led for 2 years the design for a retail french startup called Alkemics. Last year, I enjoyed the digital nomad life by travelling through Canada & South East Asia.
I moved to Vancouver in March 2018 and I spend my time writing articles about my experience, advising people or entrepreneurs, working on cool projects in diverse fields like health & wellness, psychology, IT, etc. I also like building small experiments with new tech to stay in a constant learning mode.
When I’m not solving business problems, I love cooking (and eating!), training myself with interior architecture or strolling in art galleries and museums.