work

Alkemics

Alkemics

How to provide clear product information while improving sales and being compliant with European regulations?
Coming Soon

process

Feedback Arrow Improve & Repeat
Auscultation
Understand and validate the problem. Set all the expectations.
Research with empathy
Master the business. Know the users. Bring insights.
Diagnostic
Recap the research results. Brainstorm. Test with users.
Treatment
Make improvements. Build an MVP. Implement the solution.
Follow up
Track your KPIs. Do a retrospective. Grow.
Auscultation
Understand and validate the problem. Set all the expectations.
Kickoff meeting deck slides (available for free here)
 
Research with empathy
Master the business. Know the users. Bring insights.
 
Diagnostic
Recap the research results. Brainstorm. Test with users.
 
Treatment
Make improvements. Build an MVP. Implement the solution.
 
Follow up
Track your KPIs. Do a retrospective. Grow.

testimonials

Nokia Health
Nokia Health

« If I had to pick two traits to describe Alexa, they would be: effective problem solver and creative researcher. »

Nicolas SCHMIDT • Head of Healthcare Products @ Nokia Technologies (ex - Withings)
Keymetrics
Keymetrics

« Most important, the team - basically tech driven - ended up with a better sensitivity for the customer experience ins and outs. »

Victor MATEI • COO @ Keymetrics
Wisean
Wisean

« There are two types of designers: the followers and the leaders. She belongs to the second category. »

Jeremy BELLAICHE • Founder @ Wisean
Alkemics
Alkemics

« She consistently demonstrated a strong work ethic at Alkemics along with a commitment to success. »

Adlen AFANE • Engineering Manager @ Alkemics

articles

Share my thoughts to make the user experience field better known.

faq

What is UX Design?
First of all, what is not Design? :) Design is everywhere and everything has been designed, from the way we wake up to the way we work or even communicate with others or with tools.
Why does it matter?
UX Design matters because it’s about all the experiences that we deliver with empathy to improve people’s life.
How would you explain the UX design process?
User experience, or any name that we could give to it (that’s crazy right?), is a process that people follow when they want to solve effectively a problem that they’re facing.
What tools do you use?
I don’t think that tools do the designer. But of course, I have a huge set of tools that help me daily, especially as a remote UX designer and freelancer.

What is UX Design?

First of all, what is not Design? :) Design is everywhere and everything has been designed, from the way we wake up to the way we work or even communicate with others or with tools. So UX Design or User Experience Design is how we build all those interactions for a product or a service, and how we make it the more valuable, smooth and aesthetic for users as possible. So as UX Designer our goal is to understand what people think wanted, and how to give them not what they’re asking for, but what they really need.

Why does it matter?

UX Design matters because it’s about all the experiences that we deliver with empathy to improve people’s life. It’s about resolving strategic problems and make sure that users of our solution are happy(-ier) without thinking about how we did it. User experience never ends. All that we designed need to be improved. It needs to be more effective for all stakeholders, users and business. That’s why it’s so crucial to stay motivated and carry out iteratively. In the end, it’s bringing value to what we produce, it’s about giving a sense to our work intentionally. Briefly, UX Design is about what matters in general.

How would you explain the UX design process?

User experience, or any name that we could give to it (that’s crazy right?), is a process that people follow when they want to solve effectively a problem that they’re facing. This process mainly covers User Research, Usability, Information Architecture, User Interface Design, Interaction Design, and in mature businesses Experience Strategy.
By focusing on human, UX Design allows answering to the business expectations without forgetting the user needs. Because in the end, it is them that will pay -or not- for the product or the service you made. This empathy can be built thanks to face-to-face interviews, surveys, heuristic evaluation, card sorting or any study that gives a voice to users.
The idea behind UX design process is to make the experience easy-to-learn, easy-to-use, easy-to-remember. The person wants to benefit from a smooth and delightful solution that will simplify his/her life. So, with all those qualitative and quantitative data, the designer can make objective decisions to reach this goal. After thinking to the main user flows and interactions, the designer can prototype and test with real users. It's also the key to success.

What tools do you use?

I don’t think that tools do the designer. But of course, I have a huge set of tools that help me daily, especially as a remote UX designer and freelancer.
  • My favourite: pencil & paper! Yes, it is. To take notes, share ideas, test and iterate faster.
  • Google suite with Doc, Sheet, Slides and Form for research, documentation and communication.
  • Join.me for remote moderated field study.
  • Sketch for wireframing, prototyping, creating design system and visual design.
  • Invision or Marvel App for prototyping.
  • Anima or Invision Studio for creating animations.
  • Zeplin for sharing my design with the tech team.
  • Google Analytics for collecting and analyzing user behaviour, acquisition and conversion.
  • Other tools I occasionally use: Note.ly for post-it board & brainstorming. Pixton for sharing insights through storyboard. Trello for easily following progress. Mind42 for making mental model like mind map. SurveyMonkey for quantitative surveys. Segment.io for collecting the data. Mixpanel for tracking adoption/retention. Google Data Studio for making updated data reports.

about

Human. Designer. Consultant. Advisor. Traveler. Foodie.

Former art director in advertising, I’m a designer ready to take up any digital challenges.

Recently I led for 2 years the design for a retail french startup called Alkemics. Last year, I enjoyed the digital nomad life by travelling through Canada & South East Asia.

I moved to Vancouver in March 2018 and I spend my time writing articles about my experience, advising people or entrepreneurs, working on cool projects in diverse fields like health & wellness, psychology, IT, etc. I also like building small experiments with new tech to stay in a constant learning mode.

When I’m not solving business problems, I love cooking (and eating!), training myself with interior architecture or strolling in art galleries and museums.

contact

You have a project in mind, a need of UX/UI expertise, strategy or you want to grab a coffee to share best practices? ☕

🇨🇦 (604) 910-9425
🇫🇷 06 98 34 50 90
 Vancouver, BC